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Your Shareable Google Maps Lists May Be Really Interesting To Advertisers – NPR

It turns out that your shareable Google maps lists may actually be really interesting to advertisers. You can now create a list on your phone and share it with your friends. Google added this feature because it was heavily requested by people. It will make sharing your favorite restaurant with friends easier.

Key Takeaways:

  • Google says that it added lists because it was one of the most requested features from users.
  • But as is often the case, the trade-off to convenience is increased data collection.
  • Information about where people went or where they want to go may be really valuable to advertisers

“To help users keep track of points of interest, Google Maps is rolling out a new feature — for both Android and iOS devices — to create lists of locations and share them with friends.”