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What’s Working at Ferrari: Profit Rises Along With Demand

Ferrari NV stock prices rose dramatically on May 4th after climbing steadily since the company’s split with FCA. High-end luxury and sporting automobiles have proved exceedingly popular over the last two years, but demand for the 812 Superfast and grotesquely expensive LaFerrari Aperta convertible are practically unparalleled. However, rival Porsche is doing rather nicely, especially when it comes to sales. By contrast, Lamborghini and Aston Martin are about on par with last year’s sales. Which proves that it isn’t a bad idea to shake things up once in a while.

Key Takeaways:

  • Ferrari profits surged upward in the first quarter of 2017 as the Italian automaker continued a scheme designed to gradually accelerate volume.
  • Ferrari NV stock prices rose dramatically on May 4th after climbing steadily since the company’s split with FCA.
  • Ferrari is considering more-affordable models equipped with a V6 engine and has practically guaranteed hybrid powertrains in the company’s future.

“Models using the company’s biggest motors went up 50 percent in the first quarter, but even Ferraris equipped with less desirable engines still sold out immediately.”

https://www.thetruthaboutcars.com/2017/05/ferrari-profit-surges/