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Volvo’s Polestar Might Become Separate Performance Brand for EVs

Geely- Volvo’s parent company may be looking to turn Polestar into its own brand which would be aimed specifically at electric cars. Even though the focus is on producing electric cars, Geely wants Polestar to have models that specifically target performance. It will be interesting to see how performance and electric car components will be merged to create the new line.

Key Takeaways:

  • Volvo’s parent company Geely wants to convert Polestar into its own global performance brand focusing on electric cars.
  • Volvo will launch its first electric car in the Chinese market in 2019.
  • There is zero confirmation as to whether the upcoming Polestars will be silent running BEVs or use hybridized powertrains.

“Spilling the beans to AutoExpress, a senior source inside Geely specified that an electrified Polestar should break cover using Volvo Cars’ Scalable Product Architecture (SPA) this year.”

https://www.thetruthaboutcars.com/2017/06/polestar-to-become-separate-performance-brand-for-evs/