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Tokyo just can’t woo Detroit 3

Tokyo tried their hardest to design a car show theme a drawing out General Motors, Fiat Chrysler, and Ford. No matter the design, however, they could not be tempted by Tokyo’s allure. They will be sitting this next season out instead of showing off their new models at the car show.

Key Takeaways:

  • This year’s Tokyo Motor Show is positioning itself as a connected-car showcase of trends “beyond the motor,” but the futuristic theme wasn’t enough to draw the Detroit 3. All three — General Motors, Fiat Chrysler and Ford — are sitting out the biennial event this fall.
  • GM and Ford have been no-shows for four straight previous Tokyo shows. Ford no longer even sells cars in Japan; it quit the market in 2016. GM is a niche player, focusing mostly on its luxury Cadillac marque and offerings such as the Chevrolet Corvette and Camaro.
  • At the last show, in 2015, Jeep became the first U.S. brand to display in nearly a decade. But this year, Jeep will take a break, along with the rest of the FCA lineup, including Fiat and Alfa Romeo.

“This year’s Tokyo Motor Show is positioning itself as a connected-car showcase of trends “beyond the motor,” but the futuristic theme wasn’t enough to draw the Detroit 3. All three — General Motors, Fiat Chrysler and Ford — are sitting out the biennial event this fall.”

https://www.autonews.com/article/20170529/OEM/170529869/tokyo-just-cant-woo-detroit-3