Now at fifty percent, the percentage of time that consumers use smartphone apps versus other devices and methods to view online data is changing the way that internet companies like Google are finding and presenting that information to their customers. And while the majority of the most popular smartphone apps are from established companies like Facebook, the overwhelming popularity of newcomers like Pokemon Go shows that there is still room in the app market for innovators.
- smartphone applications now account for half the time that U.S. users spend online, up from 41 percent back in July.
- This shift towards apps is exactly why Google has been working to integratethe “web of apps” into its search engine.
- Our app usage has grown not only because of the ubiquity of smartphones, but also other factors – like faster speeds provided by 4G LTE networks.
“Our app usage has grown not only because of the ubiquity of smartphones, but also other factors – like faster speeds provided by 4G LTE networks, and smartphones with larger screens that make sitting at a desktop less of a necessity.”