Rolls-Royce Thinks Hybrids Are Gauche, Will Electrify with Full EVs

Rolls-Royce is ready to unveil an all electric vehicle for their lineup. They have made some comments that hybrid vehicles may not be up to par. Rolls-Royce remains a popular choice for luxury buyers out on the market. Market observers are waiting to see how Rolls-Royce responds to the strong competition.

Key Takeaways:

  • The electrification of the Rolls Royce Phantom.
  • The option to electrify the cars was based on government pressure rather than consumer demand.
  • Electrification may be the preferred way to develop and operate vehicles in the future.

“Rolls-Royce has been dropping some very broad hints about electrification since its 102EX EV concept back in 2011, but the arrival of the new Phantom VIII—and the aluminum-spaceframe Architecture of Luxury that underpins it—gives the luxury brand a chance to move on its ambitions.”