QOTD: Whose Lunch Will the Jeep Wrangler Pickup Be Eating?

Jeep is going to be making a Jeep Wrangler pickup truck. The JL Wrangler will feature a 6.5 foot bed. The question is, who are they marketing the pickup truck to? Twenty five percent of baby boomers are switching from their gas hogs to a more fuel efficient truck. There is a market for millennials. There are a group of millennials who pride themselves on being outdoorsy. The JL Wrangler may target them.

Key Takeaways:

  • The author previously believed that a Jeep and a pick-up are the same thing; he now wants to alter his opinion based on new information.
  • The author believes that Jeep will sell 50,000 pickups per year, although he cautions that his prediction might be as inaccurate as his earlier opinion.
  • The author has a negative, sarcastic view of millennials, which seemed to parallel his stereotyping of the vehicle discussed in the article.

“”Two years ago, I said the real reason there‚Äôs no Jeep pickup is this: A Jeep and a pickup are the same thing. I was wrong. The JL Wrangler Pickup is apparently a sure thing…””