One of the last places you would expect a car company to introduce a new car would be at a video game expo, but Porsche has subverted expectations and introduced their most powerful 911 model at the Electronics Entertainment Expo. Porsche is anchoring itself to a simulation style racing game in Forza 7.
- Porsche chose to unveil its new GT2 RS at The Electronic Entertainment Expo.
- The new car anchors itself to a video gaming demographic.
- A Microsoft live stream enabled people to view the unveiling from remote locations.
“E3 has a lot of eyes on it and video games are a booming industry. For a long time Porsche cars weren’t even in most video games, thanks to an exclusive deal made with Electronic Arts. When that ended, the brand slipped its cars into Forza Motorsport 6 through downloadable content, and the GT2 RS is on the cover of Forza Motorsport 7.”