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Nissan to Expand NISMO Performance Lineup Across the Globe by Twofold, New Models Could Include Trucks and Minivans

Nissan is about to embark on a global expansion plan that would double the number of models wearing the NISMO performance badge. The brand says that it is aware that enthusiasts only make up a small fraction of prospective buyers, but it doesn’t want to ignore them especially in segments where NISMO hasn’t left much of an impression. It is seriously considering adding the emblem to crossovers, MPVs, and even minivans. Nisan offers seven NISMO nameplates. In the United States, that includes versions of the GT-R, Juke, 370Z and Sentra.

Key Takeaways:

  • Nissan is about to embark on a global expansion plan that would double the number of models wearing the NISMO performance badge. The brand says that it is aware that enthusiasts only make up a small fraction of prospective buyers, but it doesn’t want to ignore them — especially in segments where NISMO hasn’t left much of an impression.
  • For North America, that means trucks. However, Nissan says the it is seriously considering adding the emblem to crossovers, MPVs, and even minivans. Assumedly, since the Quest was retired in 2016, the company is referring to new models.
  • The timeline for the tuner sub-brand has set for itself wraps in 2020. By then, Nissan wants 100,000 NISMO specific sales annually, up from last year’s 15,000. How it plans to accomplish that is slightly worrying, however.

“In addition to light trucks, Nissan also stated it was considering minivans and crossovers for the expanded NISMO lineup.”

https://www.thetruthaboutcars.com/2017/04/nissan-to-expand-nismo-lineup/