NISSAN: Rogue gains can’t counter overall dip

The world of car buying is extremely competitive, and Nissan is seeing evidence of that this April. The industry is having a bit of a downturn, and despite Nissan’s Rogue performing better than ever, they’re seeing a significant challenge in keeping up with the Jones’. This article details their struggle and gives an opinion about the company’s future.

Key Takeaways:

  • Nissan brand sales fell 2 percent for the month, despite sizable gains by the Rogue compact crossover, Titan full-size pickup, Armada large SUV and Maxima large sedan.
  • The Altima midsize sedan, the brand’s biggest-selling product in April 2016, fell 29 percent last month, a loss of more than 8,000 deliveries.
  • Nissan trimmed incentives by $200 a vehicle in April, compared with March levels, and the brand was $340 lower than industry average for the month.

“Another month of booming Rogue sales failed to shield Nissan from the industry’s downturn in April.”