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Mazda’s road to premium

Mazda Mashiro discusses the pathway that his company is taking and how it feels to see the 2% of shares growing in his pockets. He claims that despite the fact that he does feel the company is small amongst the other side that he will be able to grow it into a stronghold.

Key Takeaways:

  • A ‘good’ 2 percent first becomes a foundation for each dealer to accelerate growth because in order to accelerate growth, you have to have good loyalty and consistent conquest.
  • Our ultimate goal is to increase brand loyalty. We want to be the highest-brand-loyalty brand.
  • Our focus is always to provide better fuel efficiency, not only for the label but also real-world, actual fuel economy.

“Mazda is a small child up against a professional sumo wrestler in terms of its place in the global automotive industry.”

https://www.autonews.com/article/20170529/OEM02/170529862/mazda-premium-branding-masahiro-moro