Lexus Knows it Needs to Improve its Sedans or Prepare Them for a Merciful Death

These Sedans aren’t selling so well anymore. The company needs to improve them. If they don’t the line will go under. Companies often pay attention to how a product does so they know what needs to be changed. If they are willing to make the changes they can often save the product from being discontinued.

Key Takeaways:

  • Lexus needs to offer more diversity to its’ costumers if it wants to keep up with other brands.
  • Lexus would prefer to focus on the cars it currently has, assuring that the driving dynamics are good enough to keep it in the running as a brand, despite its’ lack of diversity.
  • Lexus has created a station-wagon like sedan in order to comply with the customer need for diversity, while still maintaining its brand.

“Unless we can really offer a sedan experience you cannot have with an SUV or crossover, I think the sedan may not be able to survive if it does not evolve.”