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Kia tests higher tier in home market

The Stinger GT is going to kick off a new line for Kia. Kia is attempting a new premium line in the South Korean home market with the brand new arrival of the GT. Kia has said that it will not pursue this strategy overseas at all. The new line of premium products will continue to grow.

Key Takeaways:

  • A successor to the K900 top-tier sedan will arrive next year to flesh out the newly created product tier.
  • The new line of premium products will sit atop the portfolio here and will gradually grow beyond the Stinger and the K900 successor, Kia says.
  • The premium line will be a third sales tier for Kia in the South Korean market, although the new grouping will continue to be retailed under the Kia brand.

“In the U.S., Kia hopes the Stinger helps bridge the massive gap between the top range K900 and the rest of the lineup, while lifting the entire brand’s image.”

https://www.autonews.com/article/20170417/OEM03/304179925/kia-tests-higher-tier-in-home-market