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Keeping drivers safe one road sign at a time

At the FHWA, safety is our top priority. We remind ourselves of it frequently, and to most people it probably seems like a simple mission. In fact, it‘s complicated. Safety can only happen when nothing is overlooked, even the font used on highway signs. We strive to make the U.S. road system consistent from coast to coast. To minimize driver confusion, for example, STOP signs in California should look the same as they do in Maine.

Key Takeaways:

  • At the FHWA, safety is our top priority. We remind ourselves of it frequently, and to most people it probably seems like a simple mission. In fact, it‘s complicated.
  • Safety can only happen when nothing is overlooked, even the font used on highway signs. We strive to make the U.S. road system consistent from coast to coast.
  • Now, “Highway Gothic” is a personal favorite of mine, but you might like something else. So long as it’s in this guide — http://mutcd.fhwa.dot.gov/SHSe/Alphabets.pdf — it’s okay to use.

“After more than a decade of analysis, we learned that retro-reflective sign sheeting materials that direct a vehicle’s headlamp beams back to the observer were the primary determining factor in improved nighttime visibility and legibility.”

https://www.transportation.gov/fastlane/fonts-and-highway-safety