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Karma airs first TV commercial for Revero plug-in hybrid

Karama Automotive, an automaker based out of China aired its first television commercial on Sunday for its plug-in hybrid sports car the ‘Revero.”. Although there is no official date for when the company will start selling the cars, However, a spokeswoman for the company said that it will most likely start delivering the cars in May 2017 to a company owned “brand-experience centers” located in Texas, Michigan, Georgia, Florida, Pennsylvania, and California.

Key Takeaways:

  • The commercial featured Revero deliveries to waterfront mansions in Florida and California.
  • The 30-second TV spot, called “Delivery,” aired on CBS during the 2017 U.S. Open Polo Championship, for which Karma is a sponsor.
  • “The spot marks the rebirth of one of the most honored silhouettes in automotive history,” Karma Chief Revenue Officer Jim Taylor said in a statement.

“The spot marks the rebirth of one of the most honored silhouettes in automotive history.”

https://www.autonews.com/article/20170504/RETAIL03/170509895/karma-airs-first-tv-commercial-for-revero-plug-in-hybrid