Intel bets on selling Mobileye data, with maps a first test – WHTC

Mobileye is working on its first commercial map application, Road Experience Management (REM), which feeds data about a vehicle’s surroundings into a system that updates existing maps in real time. Still, Mobileye says it has 80 percent of the market of advanced driver assistance systems (ADAS) that can automatically apply brakes or keep a car in its lane, and Intel sees that as a start.That definitely helps fill the revenue opportunity for the next few years while the industry and carmakers move to full automation.” To be sure, before self-driving cars dominate the road.

Key Takeaways:

  • The data created and compiled by a self-driving car scanning the road and objects around it as a potential source of revenue.
  • Before self-driving cars dominate the road, questions about data ownership, how it can be shared and whether drivers can opt out over privacy concerns need to be ironed out.
  • Given there are already 15 million cars with its cameras on the road, Mobileye has “significant early mover advantage” in the high definition mapping space.

“Self-driving car data could bring in $450-$750 billion globally by 2030, according to McKinsey & Company, with such wide-reaching applications as shopping inside cars, vehicles as entertainment centers, or better city planning based on data.”