Hyundai developing rugged, body-on-frame truck

This Hundai is going to be more rugged than others in the line have ever been. The body will be able to hold up to more strenuous use. It is going to be a tough vehicle. Many have not bought Hundais in the past because they wanted that and it wasn’t available so this is a good business decision.

Key Takeaways:

  • Hyundai is also turning the Santa Cruz concept (pictured) into a production model developed largely for the United States.
  • The Santa Cruz is expected to make its debut before the end of the decade.
  • The body-on-frame model that Hyundai’s Australian division is waiting for won’t arrive until after 2020, according to Grant.

“It’ll be an important product in places like Australia and South East Asia where relatively compact pickup trucks are immensely popular.”