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How 1 MapQuest Campaign Made Users 1,000% More Likely to Share Their Data

With every click you take on the internet it seems someone is looking to gather personal information about you. With consumers becoming more savvy to companies ways of gathering information, one company takes steps to encourage users to willfully give up their info.

Key Takeaways:

  • To smooth that user experience and save its audience valuable time, MapQuest makes it possible for members of its audience to save their home and work addresses within the app.
  • In order to move the needle, MapQuest turned to customer messaging. They sent push notifications that nudged their users to save their work and/or home addresses.
  • All told, recipients of the campaign were 1,000% more likely to add their home or work address than users who didn’t receive the push notifications.

“In order to move the needle, MapQuest turned to customer messaging. They sent push notifications that nudged their users to save their work and/or home addresses.”

https://www.appboy.com/blog/customer-data-mapquest/