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Google Creates New Ad Signal, Adds ‘Favorite Location’ To Maps – MediaPost Communications

You will now be able to save places you would like to visit in the future with Google Maps. You can create a list of your favorite places and share with your friends. You will be able to share with friends via social media websites, text messaging, and email. You will also be able to hail a cab from Uber and see where your driver is in real time.

Key Takeaways:

  • A Google Maps feature released Monday that lets users dog-ear or save places they want to visit in the future could give marketers another signal in which to reach consumers through video and social content or search and display ads.
  • Users create their lists of favorite locations such as Best Views in San Diego, and can share them with friends through text messages and messaging apps, emails, or social media.
  • While Google’s favorite location feature in Maps may not require a plane flight, it could require travel by car. In January, Uber announced an integration with Google that allows travelers to hail a ride through Google Maps.

“A Google Maps feature released Monday that lets users dog-ear or save places they want to visit in the future could give marketers another signal in which to reach consumers through video and social content or search and display ads.”

https://www.mediapost.com/publications/article/295022/google-creates-new-ad-signal-adds-favorite-locat.html