A GM veteran has joined a Chinese rival Chery as a design chief. Local players have become more competitive and gained share in their home market. There have been many changes in leadership and the company is hoping to move in a more positive direction. Domestic car makers have made several prominent hires recently.
- Domestic business’s are expanding and merging in China
- GM Will be teamed up with chery as designer chief
- Local businesses’ have dove into China’s large consumer market such as BMW
“Eum’s appointment comes as Chinese auto brands such as Chery, Geely, and Great Wall Motor Co. improve engineering and design and cut into the market share lead still held by foreign brands in China.”