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Dodge Challenger SRT Demon to Have an MSRP Under Six Figures

Dodge’s target demographic for the SRT Demon, which is presumably Hellcat owners with leftover money, will be relieved to learn that the straight-line monster will be priced “well below ” six-figures. That’s a bargain considering that the majority of production vehicles that can approach its quarter-mile time are priced using the phrase “of a million dollars” as a reference point. While it is a little surprising that Dodge isn’t trying to get excited shoppers to shell out more for the Demon, it has far more value to Fiat Chrysler as a media darling.

Dodge Challenger SRT Demon to Have an MSRP Under Six Figures