Category Archives: Commentary

Mark Reuss leads his think tank on the track. He is GM’s product development head since 2014. Reuss has a knack for taking it back to the road in the effort to update the drawing board. His hands-on and tinker is a refreshing approach in what had seemed like the age of virtual simulation.

Key Takeaways:

  • The effort and the work that goes into an Equinox is equal and sometimes harder to do from a styling standpoint than our halo vehicles.
  • The process starts even before a vehicle is designed, with a “target setting” ride to evaluate the competitor that GM sees as the best vehicle in a given segment
  • The performance of a vehicle isn’t just going fast, it’s also making vehicles for people to use every day that are really fun, they love them and come back

“Seeing that much horsepower coming down the front straight and into the first turn of Indy,” Reuss recalled, “the hair on the back of your neck stands up, and I was hooked — big time.”

https://www.autonews.com/article/20170522/OEM02/305229997/mark-reuss-in-the-knothole

Mark Reuss, in the ‘knothole’

Mark Reuss leads his think tank on the track. He is GM’s product development head since 2014. Reuss has a knack for taking it back to the road in the effort to update the drawing board. His hands-on and tinker is a refreshing approach in what had seemed like the age of virtual simulation. Key … Read More

Aston Martin lands Tom Brady for endorsement deal

Tom Brady is a very famous football player. He’s a quarterback. Him working with Aston Martin is going to be good for them because it will help them get the recognition they need to attract new customers. Some who never thought about Aston Martins before might take notice when an athlete they like appears in … Read More

Carlos Tavares stays on track

Carlos Tavares is a man among cars. He’s a man among men among cars as well. He was chosen to lead what has become one of the top two auto manufacturers in Europe in 2014. As a racing enthusiast, he can genuinely connect with his employees at PSA. Boosted morale and good management have translated … Read More

Welburn tells how he really feels about GM’s design work

Welburn has told everyone how he really feels about GM’s design work. Welburn has many ideas on what worked and what did not work when he was working with GM. There are so many different things going on in the auto industry. Many vehicles have missed the mark for him and he has voiced it. … Read More

Maverick Vinales fastest for Yamaha in Jerez post-race MotoGP test

Driver Maverick Vinales did just enough to best the rest of the field at the Spanish Grand Prix. His fastest lap of 1 minute and 38 seconds was enough to lead the pack and just edged Marc Marquez who ran a fraction of a second slower to come in second place. Key Takeaways: Yamaha’s Maverick … Read More

Pre-Owned BMW i3 is a carbon fiber, rear-engine BMW for less than $20,000

The BMW i3 is the rare used car that we can unconditionally recommend buying instead of new. This electric wonder can be had for under $20,000 and provides a litany of tech solutions at a wonderful price. It packs a great speed punch and even though it’s limited on range at only 80 miles an … Read More

Ace of Base: 2017 Ford Fiesta

The 2017 Ford Fiesta is an entry into the hatchback market here in the states, but one needs to be cautious as to which model they get. The lower base units are bland and come in uninspiring colors. One needs to upgrade to the sport models to start appreciating the engines and options available where … Read More

Jaguar XF Sportbrake gets tennis camo in latest teaser

The Jaguar XF Sportbrake is finally debuting June 14th. Though rumors still abound about the machine and what was spotted in testing hasn’t been confirmed, anticipation is that it will compete in the marketplace with other luxury brands. It’s set to go on sale in Europe this year and in the United States sometime in … Read More

Jeep Wrangler pickup spotted

The first pictures, via spy photos, of the upcoming Jeep Wrangler Unlimited based pickup from Fiat Chrysler have been captured. The mid-sized pickup has yet to be named. This pickup, along with a redesigned Wrangler SUV, are set to have better aero dynamics and a new fuel efficient 8 speed transmission. It is scheduled to … Read More

What Car Did I Buy? Droptop Desires Got The Better Of Me, It’s Time To Supplement The Family Minivan

A family van is helpful. You can get all your kids in it and it also has enough room for groceries and other things. It isn’t very cool or sporty, though, so people often want another car they can zip around in which makes them feel good and is more fun and exciting. Key Takeaways: … Read More