France’s PSA group is making a major return to the USA. The company has not done business in the USA since the 1970s. PSA plans to target transportation consumers. PSA is the second largest carmaker in Europe. They want to become a global juggernaut in the carmaker world. The company’s goal is to become the most sought after transportation by 2030. To do this they will have to make an impact in North America.
- Peugeot/Citroen are releasing a new mobility app in Seattle called Free2Move that will help you determine the best way to get from one point in the city to another, via hike, bike, or car.
- Free2Move is aiming for customers who do not have a car currently available to them, but still has the need for fast, reliable transportation and that offers multiple transportation options.
- It has seen great sucess in Europe, and is hoping that Free2Move will garner the same sort of success here in America, but offering a variety of transportion options to those living in the city.
“In a nutshell, think of it as an Expedia for getting around a city without your own car.”