CES Asia is a new event that automakers are taking advantage of in order to appeal to the Chinese market. Since the market in China is so large, many auto companies such as Honda, BMW, Mercedes-Benz, Buick, NEVS, and Hyundai are showing off their new high-tech, EV, and luxurious offerings in hopes of impressing the ever-growing Chinese market.
- In recent years automakers have been making a strong presence at technology trade shows like CES.
- China’s growing population is expected to produce an increase of drivers. There for the demand for cars will also increase.
- Automakers are capitalizing on technological innovations such as self driving cars to help boost interest in their cars.
“Automakers continue to snub mainstream automotive trade shows for CES, which is swiftly becoming one.”