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Aston Martin lands Tom Brady for endorsement deal

Tom Brady is a very famous football player. He’s a quarterback. Him working with Aston Martin is going to be good for them because it will help them get the recognition they need to attract new customers. Some who never thought about Aston Martins before might take notice when an athlete they like appears in connection with them.

Key Takeaways:

  • Aston Martin signed New England Patriots quarterback Tom Brady to a long-term endorsement deal in which the Super Bowl MVP will be the focal point of a marketing campaign.
  • The choice of Brady to endorse the brand may help Aston break further into the American market, he’s one of the most significant figures in America today.
  • Brady plans to customize a vehicle based on the 2018 Aston Martin Vanquish S. Twelve Brady-inspired models will be produced and sold to the public.

“British ultraluxury brand Aston Martin signed New England Patriots quarterback Tom Brady to a long-term endorsement deal.”

https://www.autonews.com/article/20170519/RETAIL03/170519730/aston-martin-lands-tom-brady-for-endorsement-deal