British car maker Aston Martin has confirmed the launch of two new Lagonda models to compete with rivals Rolls-Royce and Bentley. The manufacturer will also be producing six other new car models as well. The new vehicles will be launched in 2023. CEO Andy Palmer states that the aim of this initiative is to break the duopoly owned by Bentley and Rolls-Royce while still catering to the conservative and chauffeur-driven market.
- Andy Palmer has also confirmed that the company will be building two new Lagonda models, targeted at Rolls-Royce and Bentley.
- Challenging the design guys to do is to look for something that breaks that duopoly but targeted towards a very much a chauffeur-driven market.
- Both Lagonda models will sit on the same large-car platform as the DBX and will presumably share most powertrain components.
“The British sports-car maker’s long history has included many fallow decades and even a period of near hibernation in the early 1990s, when total annual production dropped below 100 cars, but it is now set to open two new fronts in its search for luxury buyers.”